Evoplay launches €512,000 Season of Legends campaign
Evoplay has unveiled Season of Legends, a new year-long network campaign built around a seasonal structure, kicking off with a €512,000 spring prize pool.
The campaign marks an evolution of the studio’s previous Big Adventures initiative, introducing a more structured format designed to sustain player engagement over longer periods rather than relying on short-term promotional spikes.
Split into four three-month phases across the year, Season of Legends will refresh its mechanics and prize pools each season, with the spring edition already underway across March, April and May.
At the centre of the campaign is a new mechanic, Infinity Prize Drops, which delivers continuous daily cash rewards without being tied to traditional tournament schedules. This creates a more consistent flow of activity, compared to standard campaigns that rely on fixed start and end points.
Alongside this, the campaign includes a tournament and Wheel of Fortune system, running in four phases each month, from the 1st to 5th, 9th to 13th, 17th to 21st, and 25th to 29th. These structured windows create recurring peaks in activity, while Infinity Drops maintain engagement between phases.
Players earn points through qualifying spins across a range of Evoplay titles, including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series, with a shared leaderboard spanning all participating operators.
Infinity Prize Drops introduce always-on rewards
The introduction of Infinity Prize Drops reflects a wider shift in online casino design, where continuous reward systems are beginning to replace short-term tournament bursts.
Much like progressive jackpot networks, which grow and trigger over time across multiple games, these always-on mechanics are designed to keep engagement steady rather than concentrated in isolated events. This type of structure also creates more trackable patterns in player activity, particularly when campaigns run across multiple casinos within a shared network.
As network-based campaigns become more common, they increasingly resemble unified ecosystems, where player activity, rewards, and prize pools are interconnected across operators. This aligns closely with the broader move towards real-time tracking and data-driven insights across the online casino space.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”