Relax Gaming Adds Imagine Live to Powered By Relax Network

Relax Gaming has strengthened its live casino offering after agreeing a new distribution partnership with Imagine Live through its Powered By Relax programme.

The agreement will give Imagine Live access to Relax Gaming’s extensive operator distribution network, opening the door to further expansion across regulated markets worldwide.

Imagine Live currently operates more than 200 live tables and supplies a mixture of traditional live dealer games and game show-style products. Its content is available across 16 regulated markets, including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.

The provider has also introduced AI-powered technology across areas such as security, risk management and real-time dealer behaviour monitoring, adding another technology-led element to its live casino operation.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said, “Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.”

Imagine Live Targets Further International Growth

Joining Powered By Relax gives Imagine Live access to a significantly wider distribution network without requiring individual integrations with every operator it wants to reach.

For Relax Gaming, the agreement also strengthens an aggregation platform traditionally associated heavily with slots by adding further live casino content to its offering.

The deal comes as competition across live casino continues to increase, with suppliers expanding beyond traditional blackjack, baccarat and roulette tables into game shows and alternative live formats.

At CasinoTrackpot, we track live casino games and results from some of the industry’s biggest providers, with the continued expansion of suppliers such as Imagine Live giving players an increasingly broad selection of live titles to choose from.

Nadiya Attard, CCO at Imagine Live, described the partnership as an important step in the company’s international growth strategy, with Powered By Relax providing the distribution required to reach more operators across regulated markets.

With more than 200 tables already operating and content available in 16 regulated jurisdictions, the Relax Gaming partnership could now significantly accelerate Imagine Live’s international reach.