Pragmatic Play Expands LatAm Reach Through Black Label Deal

Pragmatic Play has continued its expansion across Latin America after signing a new multi-product agreement with Black Label, a platform provider focused on regulated online casino markets in the region.

The deal will see Pragmatic Play’s slots, live casino titles and virtual sports products integrated into the Black Label platform, giving operators across LatAm access to a wider selection of the supplier’s content through one platform.

The agreement includes some of Pragmatic Play’s best-known games, including Gates of Olympus 1000, Sugar Rush, Spaceman and High Flyer. For operators, this adds a mix of slot, crash game and live casino content from one of the most active suppliers in the iGaming market.

Black Label describes itself as a 360-degree online gaming platform built for operators launching or scaling casino brands in Latin America. Its focus on Spanish-language support and locally aligned solutions makes the partnership a logical step for Pragmatic Play as it continues to build its presence in regulated LatAm markets.

Victor Arias, VP of Latin America at ARRISE, said Latin America remains one of the most dynamic and fast-growing regions in the industry, adding that the Black Label deal allows Pragmatic Play to further increase its reach across the market.

Roberto González, general manager at Black Label, said adding Pragmatic Play’s multi-product portfolio is a major milestone for the platform and strengthens the value Black Label can offer to operator partners.

Why the Black Label Deal Matters for Pragmatic Play

This agreement is another sign of how important Latin America has become for major iGaming suppliers. Rather than only promoting individual games, providers are now looking for platform-level partnerships that can place full portfolios in front of multiple regulated operators at once.

For Pragmatic Play, that means more visibility for its major slot and live casino titles, including games already widely followed by players looking at performance, RTP and recent activity.

At CasinoTrackpot, we already track a number of Pragmatic Play titles through our live RTP data, including individual game pages where users can follow recent return trends, hot and cold movement, and longer-term performance snapshots. As more operators add Pragmatic Play content through deals like this, game-level tracking becomes increasingly useful for players who want more context before deciding what to play.

The Black Label partnership is unlikely to be the last LatAm-focused move from Pragmatic Play. With the region continuing to grow and more regulated operators looking for proven casino content, platform deals like these are becoming one of the fastest ways for suppliers to expand their reach.